Книга: «Media, Organizations and Identity»
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Серия: "-" The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media. Издательство: "Palgrave" (2009)
ISBN: 978-0-230-51551-2 Купить за 11738 руб в My-shop |
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