Книга: Jonathan Groucutt «Foundations of Marketing»
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Foundations of Marketing provides a highly accessible and absorbing introduction that explores the combination between theory and real-world practice. Moreover, this contemporary text expands the generic marketing mix beyond the 7Ps to 10Ps with the inclusion of Psychology, Performance and Packaging. There are also discussions on the debate between the marketing mix and the relationship marketing schools of thought, competitive intelligence, marketing research, branding and the strategic implications of marketing. Издательство: "Palgrave Macmillan" (2005) Формат: 190x250, 432 стр.
ISBN: 978-1-4039-00327-1, 1-4039-0327-1 Купить за 7968 руб на Озоне |
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| Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|
| Foundations of Marketing | "Foundations of Marketing" provides a highly accessible and absorbing introduction that explores the combination between theory and real-world practice. Moreover, this contemporary text expands the… — Palgrave Macmillan, Palgrave Foundations Подробнее... | бумажная книга |
См. также в других словарях:
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Cause marketing — or cause related marketing refers to a type of marketing involving the cooperative efforts of a for profit business and a non profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of… … Wikipedia
Cause Marketing — Le cause marketing ou cause related marketing, dans les pays anglo saxons et aux États Unis en particulier, fait référence à un type de marketing unissant les efforts d une d un organisation à but lucratif et d une autre à but non lucratif afin d … Wikipédia en Français
Cause marketing — Le cause marketing ou cause related marketing, dans les pays anglo saxons et aux États Unis en particulier, fait référence à un type de marketing unissant les efforts d une organisation à but lucratif et d une autre à but non lucratif afin d en… … Wikipédia en Français
