Book: Guy Kawasaki «Art of the Start 2. 0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything»

Art of the Start 2. 0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Fully revised and expanded for the first time in a decade, The Art of the Start 2. 0 is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic. Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture. The Art of the Start 2. 0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. Whether you're an aspiring...

Издательство: "Portfolio Penguin" (2015)

Формат: 300x195, 346 стр.

ISBN: 978-0-241-18726-5

Купить за 1179 руб на Озоне

Другие книги автора:

КнигаОписаниеГодЦенаТип книги
Ready to Be a Thought Leader?. How to Increase Your Influence, Impact, and SuccessThe how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make… — John Wiley&Sons Limited (USD), электронная книга Подробнее...1820.46электронная книга

Guy Kawasaki

Infobox Person
name = Guy Kawasaki


image_size = 250px
caption =
birth_date = birth date and age|1954|08|30
birth_place = Honolulu, Hawaii
death_date =
death_place =
occupation = Venture capitalist
Former Apple evangelist
spouse =

Guy Kawasaki (Born August 30,1954) one of the original Apple employees responsible for marketing the Macintosh in 1984, is a Silicon Valley venture capitalist. He is noted for bringing the concept of evangelism to the high-tech business [ [http://www.guykawasaki.com/about/index.shtml Guy Kawasaki: About Guy ] ] , focusing on creating passionate user-advocates for the Apple brand. Kawasaki was a former Apple Fellow, and after leaving the company, became CEO of a pseudo-spin-off of Apple called ACIUS, which produced the 4th Dimension database program. He also started the company Fog City Software. Recently, he has been involved in the rumor reporting site, Truemors, and an RSS aggregator, Alltop. As of August 2008 his blog "How to Change the World" is ranked 88 in the world. [ [http://technorati.com/blogs/blog.guykawasaki.com Technorati page on the blog "How to Change the World"] ]

Kawasaki has a B.A. in psychology from Stanford University and an MBA from University of California, Los Angeles. He is Japanese American and a native of Honolulu, Hawaii where he attended the Iolani School.

He is currently a Managing Director of Garage Technology Ventures, a venture capital firm which specializes in high-technology start-up firms located in Silicon Valley, California as well as co-founder of Nononina, the company that created the Truemors and Alltop websites.

Bibliography

He is the author of many books including:
*"The Art of the Start" (2004) ISBN 1-59184-056-2
*"Rules for Revolutionaries" (2000) ISBN 0-88730-995-X
*"How to Drive Your Competition Crazy" (1995) ISBN 0-7868-6124-X
*"Hindsights" (1995) ISBN 0-446-67115-0
*"The Computer Curmudgeon" (1993) ISBN 1-56830-013-1
*"Selling the Dream" (1992) ISBN 0-88730-600-4
*"Database 101" (1991) ISBN 0-938151-52-5
*"The Macintosh Way" (1990) ISBN 0-06-097338-2

ee also

*Apple evangelist
*Evangelism marketing

References

External links

* [http://www.garage.com/ Garage Technology Ventures]
* [http://www.guykawasaki.com/ GuyKawasaki.com]
* [http://edcorner.stanford.edu/authorMaterialInfo.html?mid=1177 Great video clips of Guy] , speaking at Stanford
* [http://www.sonshi.com/kawasaki.html July 2005 Interview] Mentioned Sun Tzu's The Art of War
* [http://blog.guykawasaki.com "How to Change the World"] - (Guy Kawasaki's Blog, formerly "Bona Tempora Volvantur" and "Signum sine tinnitu")
* [http://www.itworld.com/Tech/2421/guy-kawasaki-interview-p1-080401/ Interview: Not Just an Experiment: Guy Kawasaki's Alltop.com]
* [http://www.asianweek.com/2008/07/01/apple-evangelist%e2%80%99s-advice-for-silicon-valley-entrepreneurs/ Apple Evangelist’s Advice For Silicon Valley Entrepreneurs]
* [http://twitter.com/guykawasaki Guy Kawasaki on Twitter]

Источник: Guy Kawasaki

Look at other dictionaries:

  • HISTORICAL SURVEY: THE STATE AND ITS ANTECEDENTS (1880–2006) — Introduction It took the new Jewish nation about 70 years to emerge as the State of Israel. The immediate stimulus that initiated the modern return to Zion was the disappointment, in the last quarter of the 19th century, of the expectation that… …   Encyclopedia of Judaism

  • Entrepreneurial mindset — An entrepreneurial mindset is described by a conglomerate of meta physical dispositions, also known as entrepreneurial spirit, meant to cause the innovative and energetic practice to identify or create an opportunity and take action aimed at… …   Wikipedia

  • Кавасаки, Гай — В Википедии есть статьи о других людях с такой фамилией, см. Кавасаки. Гай Кавасаки Guy Kawasaki …   Википедия

  • United States — a republic in the N Western Hemisphere comprising 48 conterminous states, the District of Columbia, and Alaska in North America, and Hawaii in the N Pacific. 267,954,767; conterminous United States, 3,022,387 sq. mi. (7,827,982 sq. km); with… …   Universalium

  • education — /ej oo kay sheuhn/, n. 1. the act or process of imparting or acquiring general knowledge, developing the powers of reasoning and judgment, and generally of preparing oneself or others intellectually for mature life. 2. the act or process of… …   Universalium

  • literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… …   Universalium

  • performing arts — arts or skills that require public performance, as acting, singing, or dancing. [1945 50] * * * ▪ 2009 Introduction Music Classical.       The last vestiges of the Cold War seemed to thaw for a moment on Feb. 26, 2008, when the unfamiliar strains …   Universalium

  • United Kingdom — a kingdom in NW Europe, consisting of Great Britain and Northern Ireland: formerly comprising Great Britain and Ireland 1801 1922. 58,610,182; 94,242 sq. mi. (244,100 sq. km). Cap.: London. Abbr.: U.K. Official name, United Kingdom of Great… …   Universalium

  • Christianity — /kris chee an i tee/, n., pl. Christianities. 1. the Christian religion, including the Catholic, Protestant, and Eastern Orthodox churches. 2. Christian beliefs or practices; Christian quality or character: Christianity mixed with pagan elements; …   Universalium

  • Vietnam War — Part of the Cold War and the Indochina Wars …   Wikipedia