Книга: Carl McDaniel Jr., Roger Gates «Marketing Research Essentials»
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Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world. Издательство: "Wiley" (2013) Формат: 205x255, 456 стр.
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