Книга: Jonathan Groucutt «Foundations of Marketing»
|
Серия: "Palgrave Foundations" "Foundations of Marketing" provides a highly accessible and absorbing introduction that explores the combination between theory and real-world practice. Moreover, this contemporary text expands the generic marketing mix beyond the 7Ps to 1OPs with the inclusion of Psychology, Performance and Packaging. There are also discussions on the debate between the marketing mix and the relationship marketing schools of thought, competitive intelligence, marketing research, branding and the strategic implications of marketing. Key features: over 100 diverse mini-cases and examples that bring the subject alive -varying from Kit Kat chocolate bars, Godzilla, British Airways and Harry Potter to Internet refrigerators and luxury fashion brands. illustrations throughout to highlight key concepts and ideas. discussion of both the internal and external environments that influence our lives and impact upon marketing. useful chapter summaries with... Издательство: "Palgrave Macmillan" (2005)
ISBN: 1-4039-0327-1 Купить за 5090 руб на Озоне |
Другие книги автора:
| Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|
| Foundations of Marketing | Foundations of Marketing provides a highly accessible and absorbing introduction that explores the combination between theory and real-world practice. Moreover, this contemporary text expands the… — Palgrave Macmillan, (формат: 190x250, 432 стр.) Подробнее... | бумажная книга |
См. также в других словарях:
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Concrete Marketing — is an independent marketing company based in New York, USA, founded by Bob Chiappardi and Walter O Brien in 1984. is known mainly for its work with cutting edge rock and heavy metal, having amassed a client roster that features bands such as… … Wikipedia
Lotus Foundations — Infobox OS name = Lotus Foundations caption = Foundations Start WebConfig Interface developer = IBM family = Linux source model = Closed source working state = Current latest release version = 1.0.1 latest release date = Aug 25th, 2008 license =… … Wikipedia
Cause marketing — or cause related marketing refers to a type of marketing involving the cooperative efforts of a for profit business and a non profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of… … Wikipedia
Cause Marketing — Le cause marketing ou cause related marketing, dans les pays anglo saxons et aux États Unis en particulier, fait référence à un type de marketing unissant les efforts d une d un organisation à but lucratif et d une autre à but non lucratif afin d … Wikipédia en Français
Cause marketing — Le cause marketing ou cause related marketing, dans les pays anglo saxons et aux États Unis en particulier, fait référence à un type de marketing unissant les efforts d une organisation à but lucratif et d une autre à but non lucratif afin d en… … Wikipédia en Français
