Книга: Geoffrey A. Moore «Inside the Tornado»
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Inside the Tornado teaches a startling lesson. As markets change, the very skills that you ave just perfected become your biggest liabilities, and if you can at put them aside to acquire new ones you are in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market-leading firms to illuminate every dimension of managing a market-focused business strategy. All industries which rely on technology - not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance, healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry - must learn to thrive Inside the Tornado. Издательство: "Capstone Publishing Ltd" (2005) Формат: 155x230, 264 стр.
ISBN: 978-1-900961-58-5 Купить за 2268 руб на Озоне |
Другие книги схожей тематики:
| Автор | Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|---|
| Джеффри Мур / Geoffrey A. Moore | Внутри торнадо. Стратегии развития, успеха и выживания на гиперрастущих рынках _ Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets | 296 стр. Мур утверждает, что маркетинг технологичных продуктов отличается от маркетинга стандартных… — BestBusinessBoоks, (формат: 70x100/16, 296 стр.) Подробнее... | 2010 | 576 | бумажная книга |
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