Книга: Dygert Warren B «Radio as an advertising medium»
Серия: "-" Книга представляет собой репринтное издание. Несмотря на то, что была проведена серьезная работа по восстановлению первоначального качества издания, на некоторых страницах могут обнаружиться небольшие "огрехи" :помарки, кляксы и т. п. Издательство: "Книга по Требованию" (2011)
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GARY DAHL | Advertising For Dummies | So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | 1716.39 | электронная книга |
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Radio Luxembourg (English) — Infobox Broadcasting network name = Radio Luxembourg Location of the Grand Duchy of Luxembourg (shown in red circle), home of the Radio Luxembourg transmitters, illustrating its relationship to listeners on the continent of Europe and within the… … Wikipedia
Radio Caroline — is a European radio station that started transmissions on Easter Sunday 1964 from a ship anchored in international waters off the coast of Felixstowe, Suffolk, England. [ [http://www.radiocaroline.co.uk/history2.asp Don t Get Mad, Get Even] ] It… … Wikipedia
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
advertising — Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… … Encyclopedia of contemporary Spanish culture