Book: Uwe Stoklossa «Advertising: New Techniques for Visual Seduction»

Advertising: New Techniques for Visual Seduction

Серия: "-"

New in paperback, this book features hundreds of the finest, most inspired ads and campaigns from the best creative teams in the world. Freelance copywriter and designer Uwe Stoklossa shares the secrets behind successful advertising with countless examples of ads he has collected from around the world, and also in the accessible, intriguing essays he writes on perception, optical tricks and illusion. Advertising will arm designers with a myriad of clearly explained techniques for visual seduction, and will appeal to advertising agencies, art directors and all brand professionals.

Издательство: "Thames&Hudson" (2010)

ISBN: 978-0-500-28909-9

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Advertising: New Techniques for Visual SeductionNew in paperback, this book features hundreds of the finest, most inspired ads and campaigns from the best creative teams in the world. Freelance copywriter and designer Uwe Stoklossa shares the… — Hudson, Подробнее...20104094бумажная книга

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