Книга: «Share This: The Social Media Handbook for PR Professionals»
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"Share This" is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It's a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. "Share This "was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan... Издательство: "John Wiley and Sons, Ltd" (2012) Формат: 160x235, 250 стр.
ISBN: 978-1-118-40484-3 Купить за 2019 руб на Озоне |
Другие книги схожей тематики:
| Автор | Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|---|
| Отсутствует | Share This. The Social Media Handbook for PR Professionals | Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | 2081.26 | электронная книга | |
| Brian Solis | Share This Too. More Social Media Solutions for PR Professionals | The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | 2081.26 | электронная книга |
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