Электронная книга: Craig Carroll E. «The Handbook of Communication and Corporate Reputation»
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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation Издательство: "John Wiley&Sons Limited"
ISBN: 9781118335451 электронная книга Купить за 4444.8 руб и скачать на Litres |
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| Steve May | The Handbook of Communication and Corporate Social Responsibility | This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the… — John Wiley&Sons Limited, электронная книга Подробнее... | 17679.22 | электронная книга |
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