Электронная книга: Constantinos Markides C. «Fast Second. How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets»
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Discover why being a«fast second» is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being«fast seconds») than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator. Order your copy today! Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9780787976897 электронная книга Купить за 2571.66 руб и скачать на Litres |
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| Game-Changing Strategies. How to Create New Market Space in Established Industries by Breaking the Rules | Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга |
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