Электронная книга: Chris Brogan «Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust»
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The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business. New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations Authors both have a major presence on the social Web as well as years of online marketing and new media experience If you want your business to succeed, don't sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9780470909577 электронная книга Купить за 1104.49 руб и скачать на Litres |
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Chris Brogan
Chris Brogan is an author, journalist, marketing consultant, and frequent speaker about social media marketing.
Chris’s book, "Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust" (John Wiley & Sons, 2009), written with Julien Smith, became a New York Times bestseller,[1] and hit the Wall Street Journal bestseller list (#8),[citation needed] and the Amazon top 100 list (#30).[citation needed] Chris’s second book, "Social Media 101: Tactics and Tips to Develop Your Business Online" (John Wiley & Sons) was also highly successful.[citation needed]
Chris wrote for Entrepreneur magazine [2] His popular blog chrisbrogan.com, is in the Top 5 of the Advertising Age Power150.[3] Chris launched the PodCamp [4] unconference series with Christopher S. Penn. He Won the Mass High Tech All Stars award for 2008 [5]
Chris Brogan is the president of Human Business Works [6] and is the founder of Kitchen Table Companies.[7]
References
- ^ http://www.nytimes.com/best-sellers-books/2009-09-06/hardcover-advice/list.html
- ^ http://www.entrepreneur.com/author/1585
- ^ http://adage.com/power150/
- ^ http://podcamp.org/
- ^ http://www.masshightech.com/stories/2008/09/01/daily45-Mass-High-Tech-announces-All-Stars-award-winners.html
- ^ http://www.humanbusinessworks.com/
- ^ http://kitchentablecompanies.com/about/
External links
- Chrisbrogan.com
- Trust Agents at John Wiley & Sons
- Social Media 101 at John Wiley & Sons
- Living people
- American public relations people
- American marketing people
- Marketing speakers
Источник: Chris Brogan
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