Электронная книга: Bernard Marr «Big Data in Practice. How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results»
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The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9781119231417 электронная книга Купить за 3251.98 руб и скачать на Litres |
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| Big Data. Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance | Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works– that much is obvious. But is a basic understanding of… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| Key Performance Indicators For Dummies | A complete guide to using KPIs to drive organisational performance Is your business on track to achieve success? Key Performance Indicators For Dummies covers the essential KPIs that are useful to… — John Wiley&Sons Limited, электронная книга Подробнее... | электронная книга | ||
| Big Data For Small Business For Dummies | Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data… — John Wiley&Sons Limited, электронная книга Подробнее... | электронная книга |
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