Электронная книга: David Taylor «Grow the Core. How to Focus on your Core Business for Brand Success»
|
Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s verylittle in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects. Издательство: "John Wiley&Sons Limited"
ISBN: 9781118484692 электронная книга |
См. также в других словарях:
Education in the United States — of America U.S. Department of Education Secretary Deputy Secretary Arne Duncan Anthony Miller … Wikipedia
Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… … Universalium
Intel — For other uses, see Intel (disambiguation). Coordinates: 37°23′16.54″N 121°57′48.74″W / 37.3879278°N 121.9635389°W / 37.3879278; 121.9 … Wikipedia
Guitar Hero — For the first game in the series, see Guitar Hero (video game). For other uses, see Guitar Hero (disambiguation). Guitar Hero Genres Rhythm game … Wikipedia
British National Party — For other uses, see British National Party (disambiguation). British National Party … Wikipedia
Edinburgh — For other uses, see Edinburgh (disambiguation). City of Edinburgh Scottish Gaelic: Dùn Èideann Scots: Edinburgh Unitary Authority City City of Edinburgh … Wikipedia
