Книга: «Advertising Effectiveness Of Straight Versus Dramatic Ads»
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Производитель: "Неизвестный" Advertising Effectiveness of straight versus dramatic ads of perishable consumer products presented in visual medium to young adults- Males and Females. The investigation was a laboratory experiment,(involving 2*2 Factorial Design). The advertising effectiveness was measured by `An Index of Advertising Effectiveness`. Two-way ANOVA was used to verify the truthfulness or falsity of the research hypotheses set before hand. ISBN:9783659933226 Издательство: "Неизвестный" (2016)
ISBN: 9783659933226 |
Неизвестный
- неизве́стный
- I м. разг.
Тот, о ком нет сведений.
II прил.
1.Такой, о котором нет сведений; неведомый, незнакомый.
2.Не пользующийся известностью, признанием.
Толковый словарь Ефремовой. Т. Ф. Ефремова. 2000.
Источник: Неизвестный
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