Книга: Kenneth Amoah-Binfoh and Priscilla Bempah Botwe «The effects of pricing on brand equity»
Производитель: "LAP Lambert Academic Publishing" One of the four P s of marketing which brings revenue into the organization is price. Price is the exchange value of a good or service. An item is worth only what someone else is willing to pay for it. In a primitive society, the exchange value may be determined by trading a good for some other commodity. More advanced societies use money for exchange. But in either case, the price of a good or service is its exchange value. Brand equity is real equity, the balance-sheet value of that identity. Its strength is built on its ability to remain unaffected by temporary fluctuations in any of the comprising factors. This books shows,brand dimensions and Consumers have a collective image of a brand, created by the deployment of its brand assets: name, tradition, packaging, advertising, promotion posture, pricing, trade acceptance, sales force discipline, customer satisfaction, repurchase patterns, etc. The most powerful value contribution of a strong brand is the ability to demand and defend... ISBN:9783659676833 Издательство: "LAP Lambert Academic Publishing" (2015)
ISBN: 9783659676833 |
См. также в других словарях:
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
Health care reform in the United States — ] Current estimates put U.S. health care spending at approximately 16% of GDP. [http://www.cms.hhs.gov/NationalHealthExpendData/25 NHE Fact Sheet.asp#TopOfPage National Health Expenditure Data: NHE Fact Sheet, ] Centers for Medicare and Medicaid… … Wikipedia
History of baseball in the United States — National League Baltimore Orioles, 1896 Part of the Baseball series on … Wikipedia
Outline of marketing — The following outline is provided as an overview of and topical guide to marketing: Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individuals or group s needs and… … Wikipedia
Economic Affairs — ▪ 2006 Introduction In 2005 rising U.S. deficits, tight monetary policies, and higher oil prices triggered by hurricane damage in the Gulf of Mexico were moderating influences on the world economy and on U.S. stock markets, but some other… … Universalium
Business and Industry Review — ▪ 1999 Introduction Overview Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… … Universalium