Книга: Machira Mwangi «Secrets to Competitiveness and Growth»
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Производитель: "LAP Lambert Academic Publishing" Since the first bank started in Kenya in the late 19th century, the banking sector, has been the most competitive business wise . With many bank trying to outdo each other to get customers although over 70% of the bankable are yet to emblaze banking services. Equity bank started its operation just twenty(20) year ago have taken the established bank by surprise through it competitive e capabilities that have enabled to grow from a small micro finance institution to the biggest bank with a market share of 70% of the bank population and still expanding . The book looks at factors that have lead to this success . These are business linkages, technology adaptation, pricing of products, flexibility of decision making, branch network, managerial skill, social responsibilities employees experience&motivation, skill and core values. It target managers of both establish, small and medium firms as well as start-up business targeting growth for a very short period and... ISBN:9783846511459 Издательство: "LAP Lambert Academic Publishing" (2011)
ISBN: 9783846511459 |
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