Книга: Octavian Catalin Cucu «Price Engineering for SMEs in the Hotel Industry»
|
Производитель: "LAP Lambert Academic Publishing" The advent of the Internet era changed the way business is conducted, especially in the hotel industry. The existent literature argues that the online booking revolution diminishes the effectiveness of traditional revenue management systems (Schwartz, 2008). The present paper shows that, on the contrary, online booking and revenue management perfectly complement each other. In particular, light algorithms are used to construct a pricing policy which can and should be used by managers of small size hotels. The price engineering endeavor is based on both simulated demand following a Poisson distribution and on the pricing policy of competing 2-star hotels in the vicinity of the Vrijthof Square, Maastricht. Regression analysis is used to determine the relation between the competitors`` prices and the quantitative and qualitative independent variables chosen for this model. The light algorithm presented in this paper uses easily accessible software packages such as... ISBN:9783844305265 Издательство: "LAP Lambert Academic Publishing" (2011)
ISBN: 9783844305265 |
См. также в других словарях:
Economy of the People's Republic of China — Economies of Special Administrative Regions of Hong Kong and Macau are administered separately from the rest of People s Republic of China. Therefore, the information below pertains only to mainland China unless specified otherwise. For the… … Wikipedia
National broadband plans from around the world — Broadband is a term normally considered to be synonymous with a high speed connection to the internet. The term itself is technology neutral; broadband can be delived by a range of technologies including DSL, LTE or next generation access. This… … Wikipedia
