Книга: Agate Prozorovica «Fear Appeals in Advertising»
|
Производитель: "LAP Lambert Academic Publishing" This paper aims to find out the reasons for usage of fear appeals in advertising in Latvia. In addition, via semiotic analysis, the author tries to find out the semiotic tools present in all the commercials. What is more, by a simple survey the general response of the society is also measured. The author finds that the most common reasons for using fear appeals is the ability of such advertising to promote discussion in the society. What is more, the author finds that the semiotic tools used are mainly those, which create dramatic effect to the commercial. In addition, the research shows that the society finds such advertising acceptable, but has no positive emotions towards the companies that use such advertising. ISBN:9783844386332 Издательство: "LAP Lambert Academic Publishing" (2011)
ISBN: 9783844386332 |
См. также в других словарях:
Attitude change — Breckler and Wiggins (1992) define attitudes as “mental and neural representations, organized through experience, exerting a directive or dynamic influence on behavior” (p. 409). Attitudes and attitude objects are functions of cognitive,… … Wikipedia
Propaganda — This article is about the form of communication. For other uses, see Propaganda (disambiguation). French Military Propaganda postcard showing a caricature of Kaiser Wilhelm II biting the world (c. 1915) … Wikipedia
Attitude (psychology) — Attitude is a hypothetical construct that represents an individual s like or dislike for an item. Attitudes are positive, negative or neutral views of an attitude object : i.e. a person, behaviour or event. People can also be ambivalent towards a … Wikipedia
Furchtappell — (Warnung) auf Zigarettenschachtel Furchtappelle wollen Veränderung von Einstellungen oder Verhalten erreichen. Solche Appelle gehören zur Teilgruppe der emotionalen Appelle. Furchtappelle sind eine Form der Überredung. Sie werden unter anderem in … Deutsch Wikipedia
Compliance (psychology) — Compliance refers to a response specifically, a submission made in reaction to a request. The request may be explicit (i.e., foot in the door technique) or implicit (i.e., advertising). The target may or may not recognize that he or she is being… … Wikipedia
Situational theory of publics — The situational theory of publics defines that publics can be identified and classified in the context to which they are aware of the problem and the extent to which they do something about the problem. Brief Explanation of the Theory The… … Wikipedia
