Книга: Arifur Rahman «Effectiveness of Humour in Advertising»
|
Производитель: "LAP Lambert Academic Publishing" Advertising as an area of research is too extensive, that cannot be covered in one book alone. The author chose to focus on an area yet unexplored emotional appeal, more specifically humour appeal among Bangladeshi consumers exclusively. Humourous appeal as a persuasive device is more consistent as a method which allowed the author to isolate advertisement likeability and effective use of humour in ads among Bangladeshi consumers as research material. Whether humourous ads indeed increases ad likeability and allow viewers to remember and recall a brand while purchasing products; and, how effective and appropriate it is among Bangladeshi people in general are one of the few areas explored in this book. ISBN:9783659410901 Издательство: "LAP Lambert Academic Publishing" (2013)
ISBN: 9783659410901 |
См. также в других словарях:
Business and Industry Review — ▪ 1999 Introduction Overview Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… … Universalium
French literature — Introduction the body of written works in the French language produced within the geographic and political boundaries of France. The French language was one of the five major Romance languages to develop from Vulgar Latin as a result of the … Universalium
The Age of Persuasion — is a Canadian radio program, which has been airing on CBC Radio One since 2006. A sequel to the earlier O Reilly on Advertising, the series is hosted by Terry O Reilly and explores the sociological and cultural impact of advertising on modern… … Wikipedia
Culture jamming — Anti consumerism Ideas and theory Spectacle · Culture jamming · Corporate crime · Media bias · Buy Nothing Day · Alternative culture · Simple living · … Wikipedia
arts, East Asian — Introduction music and visual and performing arts of China, Korea, and Japan. The literatures of these countries are covered in the articles Chinese literature, Korean literature, and Japanese literature. Some studies of East Asia… … Universalium
Europe, history of — Introduction history of European peoples and cultures from prehistoric times to the present. Europe is a more ambiguous term than most geographic expressions. Its etymology is doubtful, as is the physical extent of the area it designates.… … Universalium
