Книга: «Developing a CSR Program for a regional cooperative bank»

Производитель: "Неизвестный"

The intention of this proposal is to present a planned framework, which can be applied by a Cooperative Bank, so as to put into practice an efficient Corporate Social Responsibility (CSR here after) program in each area of its operations, according to the value chain of a Cooperative Bank. The suggested framework will be consisted by two distinct stages: On the one hand, it will be done the conduction of the analytic structure construction of the value chain of a Cooperative bank. On the other hand, it will be done the planning of a CSR program taking into account the unique characteristics of a Cooperative Bank and how are connected with its value chain. This proposed framework is an endeavor to enhance the importance of a being a socially responsible bank and also help Cooperative banks` managers to select CSR programs more scientifically according to the existing literature and make decisions meeting the requirements of the local reality. Consequently how that can benefit society... ISBN:9783639342888

Издательство: "Неизвестный" (2011)

ISBN: 9783639342888