Книга: Mohammad Alamgir Hossain «Demography for Business»
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Производитель: "LAP Lambert Academic Publishing" This case study illustrated how demographic characteristics help the marketer to select the super store site selection. Today s business world becomes more and more competitive. I have chosen demographic characteristics for site selection because it s more accurate than normal survey and its help the marketer to eliminate the future investment risk. Some businesses are directly market driven e, g. superstore business. I have use some demographic variables like total number of population, density, household characteristics, income level, literacy rate etc. by analysis the above mentioned varibales I have selected 1st to 10th most prospective area for Agora superstore in Dhaka. By analyzing all of demographic characteristics I have found that Kotwali is the most prospective area because of this highly density, low unemployment rate, high literacy rate. After that I have selected Sutrapur is a second largest area. I have emphasised some demographic characteristics to choose the site... ISBN:9783659169328 Издательство: "LAP Lambert Academic Publishing" (2012)
ISBN: 9783659169328 |
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