Книга: Catherine Achieng «Customer Store Loyalty on Supermarkets in Kenya»
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Производитель: "LAP Lambert Academic Publishing" The book discusses customer loyalty and what incentives are used to motivate customer loyalty in the nakumatt stores, within Kenya. We find that depending on the location of the stores different categories of age groups are attracted and again there is influence of the economic power on specific purchases ISBN:9783659222573 Издательство: "LAP Lambert Academic Publishing" (2012)
ISBN: 9783659222573 |
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