Книга: Andrea Riva «Building a Global Brand in Sports»
|
Производитель: "LAP Lambert Academic Publishing" This work is about the different strategies used by sports brands to build a global image and gain brand equity from its fans. The investigated subject is the National Basketball Association, the American league of professional basketball, and its positioning in foreign markets, with focus on the Italian one. There are three main areas of analysis: the collective selling of broadcasting rights in the domestic and foreign markets; the licensing of official league merchandising and sports apparel, thanks to the creation of tight relationships with famous equipment manufacturers; the organization of promotional tours (like the Europe Live Tour), with exhibition matches and other events, in some target countries in order to increase and foster the emotional bonds with its fans and gain new followers. The last section of this work analyzes the result of a survey made to some Italian basketball fans, either actual or former players, with the aim to investigate their perception of NBA... ISBN:9783845418810 Издательство: "LAP Lambert Academic Publishing" (2011)
ISBN: 9783845418810 |
См. также в других словарях:
Global Television Network — Infobox Network network name = Global Television Network network country = Canada network type = Broadcast television network available = National, northern U.S., and national U.S. via digital cable, Bermuda via digital cable) owner = Canwest… … Wikipedia
Country Brand Index — The Country Brand Index (CBI) is an in depth Study that explores the complexity, dynamics and benefits of how nations manifest as brands. CBI ranks countries across key image attributes, looks at themes in nation building and issues in country… … Wikipedia
Extreme Sports Channel — Infobox TV channel name = Extreme Sports Channel logofile = Extreme Sports Channel.png logosize = logoalt = launch = 1999 share = 0.0% (UK) share as of = February 2008 share source = [http://www.barb.co.uk/viewingsummary/monthreports.cfm?report=mo… … Wikipedia
The Sports Network — Infobox TV channel name = The Sports Network (TSN) logofile = TSN Logo.svg logoalt = logosize = 180px launch = September 1, 1984 closed date = picture format = share = share as of = share source = network = owner = CTV Specialty Television Inc.… … Wikipedia
NBC Sports — logo starting in 2012. Division of: NBC Key people: Mark Lazarus Headquarters: GE Building New York, New York Major Broadcasting Contracts: College football … Wikipedia
Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… … Universalium
