Книга: Christina Mehnert «Brand Extension»

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• Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

• brand extension — ˈbrand exˌtension noun [countable, uncountable] MARKETING adding a new product to an existing branded group of products: • Keystone Dry beer is a brand extension of the company s Keystone and Keystone Light brands. see also line extension * * *… …   Financial and business terms

• Brand Extension — A common method of launching a new product by using an existing brand name on a new product in a different category. A company using brand extension hopes to leverage its existing customer base and brand loyalty to increase its profits with a new …   Investment dictionary

• Brand Extension — Die Artikel Imagetransfer und Markentransfer überschneiden sich thematisch. Hilf mit, die Artikel besser voneinander abzugrenzen oder zu vereinigen. Beteilige dich dazu an der Diskussion über diese Überschneidungen. Bitte entferne diesen Baustein …   Deutsch Wikipedia

• brand extension strategy — ➔ strategy …   Financial and business terms

• brand extension — Using a successful brand name to launch a new or modified product in a separate category. A successful brand helps a company enter new product categories more easily. For example, a car manufacturer may use a brand name to launch a lawn mower.… …   Big dictionary of business and management