Книга: Mearg Tesfay «Audience Response towards Television Advertisements»
|
Производитель: "LAP Lambert Academic Publishing" It is often said that television is the ideal advertising medium. This is due to its potential to combine elements such as visual, sound, motion, and color which provides the advertiser with the opportunity to develop the most creative and imaginative message appeals. Television viewers are increasing from time to time both in number and kind this is partly due to an increase in the number of TV channels and partly due to flexible working time schedule. Whatever the reason it calls for TV channel owners to increase the quality of shows and programs broadcasted. By so doing, they can attract more and more viewers and advertisers to their channel but the task doesn`t stop right here in that they still have to be alert not to saturate their channel through too much and low quality advertisements which results in withdrawal of the audience base built through long time as well as costly efforts this in turn should be balanced against the notion held by financial and marketing managers that... ISBN:9783659142819 Издательство: "LAP Lambert Academic Publishing" (2012)
ISBN: 9783659142819 |
См. также в других словарях:
Response to the disappearance of Madeleine McCann — On the evening of Thursday, 3 May 2007, shortly before her fourth birthday, a British child, Madeleine McCann, went missing from a holiday apartment in Praia da Luz in the Algarve in Portugal, in which she was staying with her parents. The… … Wikipedia
Parents Television Council — Founder(s) L. Brent Bozell III Type Advocacy group Founded 1995 … Wikipedia
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
American Family Association — Formation 1977 by Rev. Donald Wildmon Type Christian right organization Headquarters Tupelo, Miss … Wikipedia
Film — This article is about motion pictures or movies. For still photography film, see Photographic film. For motion picture film, see Film stock. Movie and Moving picture redirect here. For other uses, see Movie (disambiguation), Moving Pictures… … Wikipedia
Product placement — Product placement, or embedded marketing, [cite web last = Schiller first = Gail authorlink = coauthors = title = Win, draw for Burnett branding work = publisher = The Hollywood Reporter date = 2005 06 01 url =… … Wikipedia
