Книга: Khurram Shahzad «Basic Library Marketing Tools for Offline and Online Generation»
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Производитель: "LAP Lambert Academic Publishing" In recent years, marketing has earned magnetism in libraries and information centers throughout the world. Self-support policies, increasing competitiveness in the marketplace, increasing users expectations and widening access to information are some of the high-flying causes for this trend. To survive in such an environment, LIS Professionals must identify their users` needs in an effectual manner. The user is at the centre of every library s activity. Pleasing the customers is the primary concern in the marketing process. Users will only come back for acquiring more services if they are satisfied; if they are not, they will find a different resource. Embedded librarians need to have adequate understanding of prospective users to create superior value for them. Library Marketing is concerned with encouraging users to avail library s resources and make the maximum usage of libraries to quench their reading thirst. Library Marketing updates users about existing resources and services.... ISBN:9783659347696 Издательство: "LAP Lambert Academic Publishing" (2013)
ISBN: 9783659347696 |
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