Книга: Jesko Perrey «Retail Marketing and Branding»

Retail Marketing and Branding

Производитель: "John Wiley and Sons, Ltd"

Retail Marketing and Branding ISBN:9780470979662

Издательство: "John Wiley and Sons, Ltd" (2010)

ISBN: 9780470979662

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Retail Marketing and Branding. A Definitive Guide to Maximizing ROIRetail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second… — John Wiley&Sons Limited (USD), электронная книга Подробнее...4227.57электронная книга

См. также в других словарях:

  • Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… …   Wikipedia

  • Marketing management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing ethics — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing effectiveness — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing collateral — Marketing Key concepts Product marketing · Pricing …   Wikipedia

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