Книга: Philip Kotler, Gary Armstrong «Principles of Marketing, Activebook 2. 0»

Philip Kotler

Infobox Person
name = Philip Kotler


caption =
birth_date = birth date and age|1931|5|27
birth_place = Chicago, Illinois
death_date =
death_place =
other_names =
known_for =
occupation = Marketing Consultant
nationality = flag|United States

Philip Kotler (born 27 May 1931 in Chicago) is the S.G. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He received his master's degree at the University of Chicago and his PhD at Massachusetts Institute of Technology, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

He was selected in 2001 as the #4 major management guru by the Financial Times (behind Jack Welch, Bill Gates, and Peter Drucker,) and has been hailed by the Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." In 2008, the Wall Street Journal listed him as the 6th most influential person on business thinking.

Kotler has consulted many major U.S. and foreign companies, including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola—in the areas of marketing strategy, planning and organization, and international marketing.

He presents seminars in major international cities around the world on the latest marketing developments to companies and other organizations.

Empirical Research by Philip Kotler

In 2002 Professor Byron Sharp posted a question to the marketing academic email list ELMAR asking if Philip Kotler had ever made any empirical discoveries. Kotler replied (edited): "Dr. Byron Sharp raises a fair question. Most of my empirical work has been in consulting engagements where I would arrange for marketing research studies to yield evidence for the company's best strategy move. Being trained as an economist, most of my early intellectual work consists in building models of how marketing works. Later I worked on developing new concepts for marketing theory and practice, such as demarketing, social marketing, megamarketing, synchromarketing, place marketing, person marketing, etc."

Books by Philip Kotler (chronological order)

*Philip Kotler, Joel Shalowitz, and Robert Stevens, "Strategic Marketing for Health Care Organization: Building a Customer Driven Health Care System," Jossey-Bass, 2008.
*Philip Kotler, Hermawan Karrtajaya, and Hooi Den Hua, "Think ASEAN: Rethinking Marketing Toward ASEAN Community 2015," McGraw-Hill,2007.
*Philip Kotler and Nancy Lee, "Marketing in the Public Sector: A Roadmap for Improved Performance", Wharton School Publishing, 2006.
*Irving Rein, Philip Kotler, and Ben Shields, "The Elusive Fan: Reinventing Sports in a Crowded Marketplace," McGraw-Hill, 2006.
* Philip Kotler, David Gertner, Irving Rein, and Donald Haider, "Marketing Places, Latin America," Makron and Paidos, 2006.
*Philip Kotler and Waldemar Pfoertsch, "B2B Brand Management," Springer, 2006.
*Philip Kotler, "According to Kotler: The World's Foremost Authority on Marketing Answers All Your Questions," AMACOM, 2005.
*Philip Kotler and Nancy Lee, "Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause," Wiley, 2005.
*Philip Kotler, Hermawan Kartajaya, and David Young, "Attracting Investors: A Marketing Approach to Finding Funds for Your Business," Wiley, 2004
*Philip Kotler, "Ten Deadly Marketing Sins: Signs and Solutions," Wiley, 2004.
*Philip Kotler and Fernando Trias de Bes, "Lateral Marketing: A New Approach to Finding Product, Market, and Marketing Mix Ideas," Wiley, 2003.
*Philip Kotler, Hermawan Kartajaya, Hooi Den Hua, and Sandra Liu, "Rethinking Marketing: Sustainable Marketing Enterprise in Asia," Prentice-Hall, 2003.
*Francoise Simon, Philip Kotler, "Global Biobrands: Taking Biotechnoloty to Market," The Free Press, 2003.
*Philip Kotler, " Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know," Wiley, 2003.
*Philip Kotler, Dipak Jain, and Suvit Maesjincee, "Marketing Moves: A New Approach to Profits, Growth, and Renewal," Harvard Business School, 2002.
*Philip Kotler, "A Framework for Marketing Management," Prentice-Hall, 2001 (subsequent editions, 2003, 2007, and 2009).
*Philip Kotler, Irving Rein, Donald Haider, and Chrieter Asplund, "Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations," Wiley, 2001.
*Philip Kotler and Hermawan Kartajaya, "Repositioning Asia: From Bubble to Suistainable Economy," Wiley, 2000.
*Philip Kotler, Irving Rein, Donald Haider, and Christer Asplund, "Marketing Places Europe," Financial Times, 1999.
*Philip Kotler, Swee Hoon Ang, Siew Meng Leong, and Chin Tiong Tan, "Marketing Management-An Asian Perspective," Prentice-Hall, 2006, 4th edition.
*Philip Kotler, Kotler on Marketing: How to Create, Win, and Dominate Markets," The Free Press, 1999.
*Neil Kotler and Philip Kotler, "Museum Strategy and Marketing: Desiging Missions, Building Audiences, Generating Revenue and Resources," Jossey Bass, 1998, 2008.
*Philip Kotler and Joanne Scheff, "Standing Room Only: Strategies for Marketing the Performing Arts," Harvard Business School Press, 1997.
*Philip Kotler, Somkid Jatusripitak, and Suvit Maesincee, "The Marketing of Nations: A Strategic Approach to Building National Wealth," The Free Press, 1997.
*Philip Kotler, Gary Armstrong, and Veronica Wong, "Principles of Marketing - European Edition," 1996 (Subsequent editions in 1999, 2001, and 2005).
*Philip Kotler, John Bowen and James Makens, "Marketing for Hospitality and Tourism," Prentice-Hall, 1996, (Subsequent editions in 1999, 2003, and 2006).
*Philip Kotler, Irving Rein, and Donald Haider, "Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations," The Free Press, 1993.
*Philip Kotler, Norman Shawchuck, Bruce Wrenn, and Gustave Rath, "Marketing for Congregations: Choosing to Serve People More Effectively,"Abingdon Press 1992.
*Philip Kotler and Eduardo Roberto, "Social Marketing: Strategies for Changing Public Behavior," The Free Press, 1989, 2002, and 2008. (Latest title in Philip Kotler and Nancy Lee, "Social Marketing: Influencing Behaviors for Good," Sage, 2008)
*Irving Rein, Philip Kotler, and Marty Stoller, "High Visibility: The Making and Marketing of Professionals into Celebrities," Dodd, Mead, & Co., 1987. (Subsequent editions 1998, 2006).
*Philip Kotler and Roberta N. Clarke, "Marketing for Health Care Organizations, " Prentice Hall, 1987.
*Philip Kotler, Liam Fahey, and Somkid Jatusripitak, "The New Competition," 1985
*Philip Kotler and Karen Fox, "Strategic Marketing for Educational Institutions," Prentice Hall 1985, 1995.
*Philip Kotler, "Marketing Professional Services,"Prentice Hall, 1984 (Paul N. Bloom and Tom Hayes joined to do a second edition in 2002).
*Philip Kotler, "Marketing Essentials," (later changed to "Marketing-An Introduction"), Prentice Hall 1984, 1987, 1990, 1993, 1997, 2000, 2003, 2005, 2007, 2009. Gary Armstrong joined as co-author in 1990.
*Philip Kotler and Gary Lilien, "Marketing Models," Harper & Row, 1983. (this is a substantial revision of Marketing Decision Making. It was revised in 1992 and published by Prentice Hall with the addition of K. Sridhar Moorthy as third author.)
*Philip Kotler, "Principles of Marketing," Prentice -Hall, 1980. (Subsequent editions 1983, 1986, 1989, 1991, 1994, 1996, 1999, 2001, 2004, 2006, 2008. Gary Armstrong joined as co-author in 1989.)
*Philip Kotler, "Strategic Marketing for Nonprofit Organizations," Prentice-Hall, 1975. (Subsequent editions in 1982, 1986, 1991, 1996, 2003, and 2006. Alan Andreasen joined as co-author in 1986.)
*Philip Kotler, Harold Guetzkow, and Randall L. Schultz, "Simulation in Social Administrative Science: Overviews and Case-Examples," Prentice-Hall, 1972.
*Philip Kotler, Gerald Zaltman, and Ira Kaufman, "Creating Social Change," Holt, Rinehart, and Winston, 1972.
*Philip Kotler, "Marketing Management: Analysis, Planning, and Control," Prentice-Hall, 1967. (Subsequent editions 1971, 1976, 1980, 1984, 1988, 1991, 1994, 1997, 2000, 2003, 2006, 2009). Kevin Lane Keller Joined as co-author in 2006.

External links

* [http://www.kellogg.northwestern.edu/faculty/bio/Kotler.htm Biography at Kellogg School of Management]
* [http://www.prenhall.com/kotler/ Kotler's books at Pearson Education]
* [http://www.philipkotlercenter.com/ Philip Kotler Center for ASEAN marketing] , co-founded by Philip Kotler

Источник: Philip Kotler

Gary Armstrong

Infobox Rugby biography
name = Gary Armstrong


caption =
birthname =
nickname =
dateofbirth =
birthyear = 1966
birthmonth =09
birthday =30
placeofbirth = Edinburgh, Scotland
dateofdeath =
placeofdeath =
height =
weight =
ru_position = scrum-half|capital=yes
ru_nationalteam = Scotland British and Irish Lions
ru_nationalyears = 1988-1999 1989
ru_nationalcaps = 51 0
ru_nationalpoints = (21) (0)
ru_ntupdate = 5 March 2007
ru_clubyears = 2002-2004 1995-2002
ru_clubcaps =
ru_proclubs = The Borders Newcastle Falcons
ru_clubpoints =
ru_clubupdate =5 March 2007
ru_amateurclubs = Jed-Forest RFC
ru_amateuryears = 1987-1995
ru_amupdate =5 March 2007
other =
occupation =
family =
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school =
university =

Gary Armstrong (born 30 September, 1966 in Edinburgh) is a former Scottish rugby union player who played scrum-half. He played for Jed-Forest RFC, Newcastle Falcons, The Borders and represented Scotland and the British Lions.

cotland's most capped scrum half

Gary equalled Roy Laidlaw’s then record as Scotland’s most capped scrum-half when he won his 47th cap against Romania in August 1999. He then joined the 50-cap club when he led Scotland to victory in the World Cup play-off match against Samoa that October.

He retired from international rugby after Scotland’s 18-30 defeat by New Zealand in the 1999 Rugby World Cup quarter-final against New Zealand.

Five Nations

Gary Armstrong led Scotland to the 1999 Five Nations Championship, playing his eighth Test as captain as Scotland grasped pole position with their stunning 36-22 victory against France.

He was skipper throughout the previous two Five Nations Championships and was also captain on Scotland’s 1999 visit to South Africa, when he played in all four matches and scored the opening try of the tour in the victory over Border.

Injuries

Had not injury intervened – and the presence of such peers as Bryan Redpath and Andy Nicol – Gary would surely have won many more caps in an international career that began in 1988.

Twice, in 1992 and 1994, he suffered serious knee damage and it spoke volumes for his tenacity and courage that he returned to the top flight. He had succeeded a fellow Lion and Scotland cap, Roy Laidlaw, as scrum half at Jed-Forest.

British Lions

Gary Armstrong then went on to emulate Laidlaw by playing for both Scotland and the Lions, touring with the latter in Australia in 1989.

Newcastle

He joined Newcastle Falcons in 1995, and his appetite for the fray was seen to best advantage when the club won England’s Allied Dunbar Premiership title in 1998. Many supporters believe Armstrong to be the best player in the club's history.

The Borders

Gary finished his career by returning home to play for the newly created professional team, The Borders. He retired in 2004 at about the same time as Doddie Weir. An interesting sidenote: In Jonny Wilkinson's book 'How to Play Rugby My Way' Armstrong's nickname is given as the 'scrap-yard dog' as Jonny has never met anyone as 'tough as him!'

Career statistics

International career: 51 caps. 1988 - A. 1989 - W E I F Fj R. 1990 - I F W E NZ1 NZ2 Arg. 1991 - F W E I R (WC) J I WS E NZ. 1993 - I F W E. 1994 - E I. 1996 - NZ1 NZ2 A. 1997 - W SA (rep). 1998 - It I F W E SA (rep). 1999 - W E I F Arg R WC (SA U Sam NZ).

Points: 21 - 5 tries.

(Rewritten from the [http://www.scottishrugby.org/news.cfm?action=plainnewsdetails&newsid=12727 SRU website] - used with permission)

External links

* [http://sport.scotsman.com/topics.cfm?tid=325&id=474132002 The Scotsman]

Источник: Gary Armstrong