Книга: Johann Peter Murmann «Knowledge and Competitive Advantage: The Coevolution of Firms, Technology, and National Institutions (Cambridge Studies in the Emergence of Global Enterprise)»

Производитель: "Неизвестный"

Entrepreneurs, managers, and policy makers must make decisions about a future that is inherently uncertain. Since the only rational guide for the future is the past, analysis of previous episodes in industrial development can shape informed decisions about what the future will hold. Historical scholarship that seeks to uncover systematically the causal processes transforming industries is thus of vital importance to the executives and managers shaping business policy today. With this in mind, Johann Peter Murmann compares the development of the synthetic dye industry in Great Britain, Germany, and the United States through the lenses of evolutionary theory. The rise of this industry constitutes an important chapter in business, economic, and technological history because synthetic dyes, invented in 1856, were the first scientific discovery quickly to give rise to a new industry. Just as with contemporary high tech industries, the synthetic dye business faced considerable uncertainty... ISBN:0521684153

Издательство: "Неизвестный" (2006)

ISBN: 0521684153