Книга: Jack Wilkerson «Iron Bond : Millennium Marketing in American Automotive»
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Производитель: "Неизвестный" The year is 2020. What will the automotive Millenium Marketplace be like? What are the 5 new `levels` of brand management? What are `co-op` car dealerships all about? Who is the new `Consumer 2000?` Why has the Science of Chaos takenover research? What will happen to `One Price` selling? What will happen to `One Voice` marketing? What is the `Metaphysical Marketing` movement? How do 100, 000 consumers design a new model? What is the ultimate `product partnership?` In this single, remarkable book, the future of the Automotive Industry is revealed in a sweeping look at what will happen to the most powerful manufacturing and marketing business in the world. ISBN:0966894502 Издательство: "Неизвестный"
ISBN: 0966894502 |
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