Книга: David Bernstein «Advertising Outdoors: Watch This Space!»
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Производитель: "Неизвестный" This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century. The author examines the rise of `commercial art`, the development of advertising as a discipline and an industry and the role it plays in modern life, also making direct reference to examples of successful advertising campaigns. Specific chapters feature such diverse subjects as: the `rules` of the poster and the demands of outdoors; the development of a brand identity; the relationship of text and image; the case for wit and humour; and the future of the poster in multimedia campaigns. ISBN:0714843865 Издательство: "Неизвестный" (2004)
ISBN: 0714843865 |
David Bernstein
David Bernstein may refer to:
- David Bernstein (law professor) (born 1967), American law professor
- David I. Bernstein, dean of Pardes Institute of Jewish Studies, Jerusalem and New York City
- David Bernstein (executive) (born 1943), former chairman of French Connection and Manchester City F.C.
- David Bernstein (chess player), Israeli chess player, see Israeli Chess Championship
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Источник: David Bernstein
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