Книга: Дэн Стейнбок / Dan Steinbock «Мобильная революция / The Mobile Revolution: The Making of Worldwide Mobile Markets»

Производитель: "Баланс бизнес букс"

512 стр. Книга повествует о формировании рынков мобильной связи и мобильных услуг по всему миру, исследуя мобилизацию, которая отражает наш образ жизни, работу и досуг. На сегодняшний день именно эта маркетинговая инновация управляет рынками. Автор рассматривает проникновение мобильной связи на потребительские и деловые рынки, стратегии во всех отраслях промышленности. Мобильная революция описывает, как с развитием мобильных технологий воплощаются в жизнь маркетинговые инновации. The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the mobilization that is transforming how we live, work and play. The first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content), from multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea. This book is essential reading for managers and marketers who must now mobilize their products, servi ces and companies. It looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries and shows how marketing innovation has been brought about by developments in mobile technologies. Dan Steinbock has consulted for international organizations (OECD, European Commission), and global ICT companies (Intel, Nokia, Telecom Italia). He is the Director of the Finnish Center of International Business Research and Education (FCIBER) at Finland s Academy of Sciences. Mr Steinbock resides in NewYork City, and is an Affiliate Researcher at the Columbia Institute for Tele-Information (CITI). He has taught in the executive education programs of the Stern School of Business (New York University) and Columbia Graduate School of Business. His most recent books include The Nokia Revolution (Amacom, 2001), Wireless Horizon: Strategy and Competition in the Worldwide Mobile Marketplace (Amacom, 2002), and Competition for the Mobile Internet (Kluwer, 2003). ISBN:966-415-006-1

Издательство: "Баланс бизнес букс" (2006)

Формат: 60x90/16, 480 стр.

ISBN: 966-415-006-1

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