Книга: Gabe Zichermann, Joselin Linder «Game Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests»

Производитель: "John Wiley and Sons"

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards - these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. ISBN:978-0-470-56223-9

Издательство: "John Wiley and Sons" (2010)

ISBN: 978-0-470-56223-9