Книга: Yousef Abu Eid «Public Relations Role to Attract the International Investment»
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Производитель: "LAP Lambert Academic Publishing" A person or company having a business in another country is an international investor. these investment are useful for hosting country in development and prosperity, by attracting technology and production capital, with knowledgeable management and marketing techniques, integration of political and social structure and economic developments are the reasons of attracting a successful investment. The hosting country must make presentation works with certain sectors, these presentation works must contain information about investment opportunities, geographical, agricultural, natural recourses and the climate of the hosting country, public relations techniques are used to attract international investments; like communications, public affairs, advertising, lobbying, diplomacy and propaganda, an important factor in public relations is the relation with the media, the printed and written communication means, international seminars,international fairs, exhibitions and shows . The public... ISBN:9783659302206 Издательство: "LAP Lambert Academic Publishing" (2014)
ISBN: 9783659302206 |
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