Книга: D&AD «D&AD 50 Years»
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Производитель: "Неизвестный" Celebrating 50 years of outstanding creativity in design and art direction The annual D&AD Awards honor outstanding creativity, originality, technical excellence, and innovation in design and advertising. Every year, thousands of entrants submit a host of crazy, beautiful, thought-provoking, sublime and, occasionally, winning entries. Panels of rigorous judges debate, sometimes for days on end, to decide on the best work, which all appears in the annual book; the best of the best get nominations, favorites receive a Yellow Pencil, and sometimes but not always, there are entries that are so incredible that they receive the highest accolade: a Black Pencil. For this special anniversary volume, each of the last 50 years is represented by a D&AD president or other key figure who shares his or her favorites from the year. Interspersed stories, biographies, and a timeline document the history of D&AD and the development of the industry, through the experiences of creative... ISBN:3836539365 Издательство: "Неизвестный" (2013)
ISBN: 3836539365 |
D&AD
D&AD ist das englische Pendant zum deutschen Art Directors Club. D&AD steht für Design und Art Direction. Jedes Jahr werden von dieser Vereinigung herausragende Arbeiten aus der Welt des Designs und der Werbung ausgezeichnet. Ihr Logo beinhaltet den Satz „benchmarking and rewarding great ideas that are well executed und appropiate“.
Bei der jährlichen D&AD Preisverleihung werden jedes Jahr Yellow Pencils und Black Pencils vergeben. Wobei der gelbe Stift einer Silbermedaille gleichkommt, während der schwarze Stift für eine Goldmedaille steht. Im Jahr 2008 vergab der D&AD 70 Auszeichnung. Nur zwei davon gingen an deutsche Teilnehmer, eine an die Werbeagentur Springer & Jacoby, Hamburg.
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Источник: D&AD
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