Книга: ASHTON, KEVIN «HOW TO FLY A HORSE»
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Производитель: "Anchor" What do Thomas Jefferson`s ice cream recipe, Coca Cola, and Chanel No. 5 have in common? They all depended on a nineteenth-century African boy who, with a single pinch, gave birth to the multimillion-dollar vanilla industry. Le geste d`Edmund is just one of the fascinating innovations revealed by Kevin Ashton, who shows that to create is human; that we`ve always known how to do it; and that it`s not a type of magic, but an iterative process of work. From the crystallographer`s laboratory where the secrets of DNA were first revealed by a long-forgotten woman, to the electromagnetic chamber where the stealth bomber was born on a 25-cent bet, Ashton weaves tales of humanity`s greatest creations to unpack the surprising true process of discovery. Drawing on the Amish and the iPhone, Kandinsky and cans of Coke, Lockheed, South Park, and the Wright brothers--who set out to `fly a horse`--he showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless... ISBN:9780804170062 Издательство: "Anchor" (2015)
ISBN: 9780804170062 |
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