Книга: Мэри Джо Хэтч,Мэйкен Шульц «Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding»
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Производитель: "Wiley. John Wiley& Sons, LTD" От издателя:A corporate brand is one of the most important strategic assets in the corporate portfolio. Companies that manage their corporate brands effectively gain advantage in the highly competitive global marketplace. Формат: 163х234 мм, 288стр. стр.
ISBN: 9780787998301 |
Другие книги схожей тематики:
| Автор | Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|---|
| Majken Schultz | Taking Brand Initiative. How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding | Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | 2337.52 | электронная книга |
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