Книга: Стивен ван Беллехем «The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser»
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Производитель: "Kogan page" От издателя:The increasing popularity and importance of social media in the recent years has created a growing gap between modern, internet savvy consumers and traditional advertising. Since old tried and tested marketing techniques are no longer effective, marketers need to engage with the new breed of consumers. Формат: 155х235 мм, 212стр. стр.
ISBN: 978-0-7494-6659-6 |
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