Книга: Ken Yarmosh «App Savvy. Turning Ideas into iPad and iPhone Apps Customers Really Want»

What does it take to build an iPhone app from a management point of view? If you're involved or interested in producing iPhone or iPad apps as a project manager, product manager, marketer, or executive, this guide will show you how to take an idea and develop it into an app that will stand out in the App Store. It's a practical reference to every step in the process, including budget items you need to consider and guidelines for finding the right app developer for the job. Many books explore the technical aspects of iPhone and iPad app design and development. App Savvy focuses on the critical business issues involved in pursuing and completing an app project. The iPhone and iPad continue to change the way organizations approach product development, and this book will show you how to take advantage of this vital market. * Get an overview of how to produce an iPhone app, from start to finish * Follow guidelines for vetting and researching app ideas * Understand the options available for building an app, including the costs involved * Assemble the right team and establish a workable process * Learn how to market iPhone apps and improve them once they're launched

Издательство: "O`Reilly"

ISBN: 978-1-44-938976-5