Книга: Guy Kawasaki «Art of the Start 2. 0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything»
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Fully revised and expanded for the first time in a decade, The Art of the Start 2. 0 is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic. Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture. The Art of the Start 2. 0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. Whether you're an aspiring... Издательство: "Portfolio Penguin" (2015) Формат: 300x195, 346 стр.
ISBN: 978-0-241-18726-5 Купить за 1179 руб на Озоне |
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Guy Kawasaki
Infobox Person
name = Guy Kawasaki
image_size = 250px
caption =
birth_date = birth date and age|1954|08|30
birth_place =
death_date =
death_place =
occupation =
Former
spouse =
Guy Kawasaki (Born
Kawasaki has a B.A. in psychology from
He is currently a Managing Director of
Bibliography
He is the author of many books including:
*"
*"Rules for Revolutionaries" (2000) ISBN 0-88730-995-X
*"How to Drive Your Competition Crazy" (1995) ISBN 0-7868-6124-X
*"Hindsights" (1995) ISBN 0-446-67115-0
*"The Computer Curmudgeon" (1993) ISBN 1-56830-013-1
*"Selling the Dream" (1992) ISBN 0-88730-600-4
*"Database 101" (1991) ISBN 0-938151-52-5
*"
ee also
*
*
References
External links
* [http://www.garage.com/ Garage Technology Ventures]
* [http://www.guykawasaki.com/ GuyKawasaki.com]
* [http://edcorner.stanford.edu/authorMaterialInfo.html?mid=1177 Great video clips of Guy] , speaking at Stanford
* [http://www.sonshi.com/kawasaki.html July 2005 Interview] Mentioned Sun Tzu's The Art of War
* [http://blog.guykawasaki.com "How to Change the World"] - (Guy Kawasaki's Blog, formerly "Bona Tempora Volvantur" and "Signum sine tinnitu")
* [http://www.itworld.com/Tech/2421/guy-kawasaki-interview-p1-080401/ Interview: Not Just an Experiment: Guy Kawasaki's Alltop.com]
* [http://www.asianweek.com/2008/07/01/apple-evangelist%e2%80%99s-advice-for-silicon-valley-entrepreneurs/ Apple Evangelist’s Advice For Silicon Valley Entrepreneurs]
* [http://twitter.com/guykawasaki Guy Kawasaki on Twitter]
Источник: Guy Kawasaki
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