Книга: Chris van Uffelen «Corporate Architecture»
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Серия: "Architecture in Focus" From the 1930s, Olivetti, the manufacturer of business products, was widely regarded as the pioneer of corporate architecture. During the 1990s, the concept became firmly established as a basic component of a corporate identity. Architecture and design are used to control the interior and exterior image of company headquarters and office buildings, to production sites and store interiors. Corporate architecture includes both individual projects ranging from high rises to trade fair booths, as well as company-wide design schemes such as that of the Apple stores around the world. The vitalizing and expressive power of architecture as a business card made of stone intends to reflect the self-image of a company and a brand s identity with the aim of expressing the corporate philosophy through architectural symbolism and constructional cultural qualities. Representing very different approaches, the examples from around the world gathered in this book present the whole scope of this extensive topic. Издательство: "Braun" (2014)
ISBN: 978-3-03768-168-8 |
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| 500x Art in Public. Masterpieces from the Ancient World to the Present | Works of art make a substantial contribution to cultural identification. When they are placed in a public place this function is enhanced. However the artworks also acknowledge other tasks: they… — Thames&Hudson, - Подробнее... | бумажная книга | ||
| 500x Art in Public. Masterpieces from the Ancient World to the Present | Works of art make a substantial contribution to cultural identification. When they are placed in a public place this function is enhanced. However the artworks also acknowledge other tasks: they… — Braun Publishing, (формат: 220x300мм, 272 стр.) Подробнее... | бумажная книга | ||
| When a Factory Becomes a Home | Housing shortages and building dereliction are fundamental challenges, concerning also the current architectural landscape. That these problems can be overcome by addressing them together has been… — Braun, - Подробнее... | бумажная книга |
См. также в других словарях:
Corporate Architecture — in Bilbao: Guggenheim Museum … Deutsch Wikipedia
Corporate architecture — is an architectonic discipline which focuses on designing and constructing buildings, spaces or environments with the aim of meeting the needs of a business community (a corporation). Categories: ArchitectureArchitecture stubs … Wikipedia
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Architecture a Chicago — Architecture à Chicago Cet article traite de l architecture à Chicago, la troisième plus grande ville des États Unis. L architecture de Chicago a influencé et reflété pendant longtemps l histoire de l architecture américaine. La ville de Chicago… … Wikipédia en Français
Architecture À Chicago — Cet article traite de l architecture à Chicago, la troisième plus grande ville des États Unis. L architecture de Chicago a influencé et reflété pendant longtemps l histoire de l architecture américaine. La ville de Chicago comprend certains des… … Wikipédia en Français
