Книга: «The Routledge Companion to Nonprofit Marketing»
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This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research. Издательство: "Routledge" (2008) Формат: 175x250, 434 стр.
ISBN: 978-0-415-41727-3 Купить за 6282.9 руб на Озоне |
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