Книга: Groucutt Jonathan «Mastering e-Business»
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Серия: "-" 'Mastering e-business'is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area.'Mastering e-business'focuses on key management, business, marketing and strategic issues. Moreover, it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting dot. com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chaper includes mini case studies citing real world examples.'Mastering e-Business'is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels. Издательство: "Palgrave" (2004)
ISBN: 978-0-333-96832-1 Купить за 4124 руб в My-shop |
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