Книга: A. Ivanovic «Dictionary of Marketing»

Dictionary of Marketing

Серия: "-"

This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Containing over 6, 000 terms, this is an invaluable tool for both students and professionals who study and work in marketing as well as other disciplines such as media and adversiting. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.

Издательство: "A&C Black" (2011)

ISBN: 978-1-4081-5208-9

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КнигаОписаниеГодЦенаТип книги
Dictionary of MarketingThis fully revised edition offers comprehensive coverage of all aspects of marketing, including market research, advertising, publicity and both print and social media. - Over 6, 000 terms explained… — Bloomsbury Publishing PLC, (формат: 130x195, 320 стр.) Подробнее...20111585бумажная книга

См. также в других словарях:

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  • Topic outline of marketing — For a more comprehensive list, see the List of marketing topics. Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individual s or group s needs and wants. These… …   Wikipedia

  • Trade marketing — is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. However, you need to continue with your Brand Management strategies to sustain the need at the… …   Wikipedia

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